Our Service
Video Pre-Production: Scripts, Storyboards & Planning
From AI-enhanced editing to synthetic voiceovers and generative visuals, we help brands unlock a new layer of speed and scale, without compromising quality.
Overview
Most video projects don’t fail in the edit. They fail before a single frame is shot. Weak concept. Loose script. No clear plan. By the time the camera rolls, the cracks are already there.
Pre-production is where we kill those problems early.
We handle the full pre-production process end to end: concept development, scripting, storyboarding, location scouting, casting, scheduling, and shoot logistics. Every decision is made before the shoot day, so production runs clean and post-production isn’t trying to rescue a brief that wasn’t tight to begin with.
This is the work that protects your budget, your timeline, and the final result. Done properly, it’s the difference between a video that performs and a video that gets quietly buried.
We’ve been doing this for over a decade across commercials, branded content, and creative campaigns. The process is calm, organised, and built to make the actual shoot feel easy.
Who this is for
For teams who want the idea, script and plan locked before any money is spent on a shoot day.
- Brands and agencies planning a commercial, campaign, or branded film
- Marketing teams that need a video concept built from scratch
- Production companies looking for a freelance pre-production lead
- Founders with a strong idea but no clear plan to execute it
- Creative directors who want a producer they can actually trust to handle the moving parts
What we offer
Our AI marketing services help businesses create professional content without the high costs of traditional production. Using advanced AI technology, we deliver fast, scalable, and visually engaging content tailored to your brand and marketing goals.
Concept Development
We turn a brief, a product, or a rough idea into a clear creative direction. Strong concepts that hold up commercially and translate into something actually shootable, not a deck that falls apart on set.
Scriptwriting
Tight, well-paced scripts written for the format you’re shooting. Commercials, brand films, social, explainer, narrative. Built around the message, the audience, and how the final cut needs to land.
Storyboarding
Visual planning that maps every shot before the camera turns on. Storyboards, shot lists, references, and frame logic so the director, DOP, and crew all walk on set with the same plan.
Casting
Finding the right talent for the role. Self-tapes, callbacks, agency liaison, contracts. Whether you need a lead actor, a presenter, real people, or specialist talent.
Location Scouting
Sourcing locations that fit the script, the budget, and the schedule. Recces, permits, logistics, and backup options handled properly.
Scheduling & Logistics
Call sheets, shoot schedules, crew booking, equipment lists, and production timelines. The unglamorous work that decides whether shoot day runs smooth or burns hours and money.
The Process
01
Consultation
We start with the brief, the goal, and the audience. Brand, product, message, deliverables, deadlines. We ask the right questions early so the creative direction is built on something real, not assumption.
02
AI Production
Concept, script, references, and visual direction. We shape the idea until it’s clear, commercially sharp, and genuinely shootable. You sign off before anything moves forward.
03
Post-Production
Storyboards, shot lists, casting, locations, scheduling, crew, kit, permits, budgets. Every moving part locked, documented, and stress-tested before the shoot day gets near.
04
Publish & Launch
Full pre-production package delivered. Call sheets, schedules, scripts, boards, contacts, contingencies. The shoot starts with zero ambiguity, so the team can focus on execution.
Related work and guides
Frequently asked questions
What is pre-production in video?
Pre-production is everything that happens before filming starts. Concept, script, storyboard, casting, locations, scheduling, budgeting, and logistics. It’s the planning phase that decides whether the shoot runs smoothly or falls apart on the day.
Why is pre-production so important?
Because most production problems are pre-production problems wearing a costume. Weak scripts, missed details, and unclear briefs all show up later as wasted shoot days and painful edits. Strong pre-production protects your budget, timeline, and final result.
Do you handle pre-production only, or full production too?
We can lead pre-production as a standalone service for productions that already have a shoot team, or run the full pipeline end to end (pre-production, production, and post-production), depending on what the project needs.
How long does pre-production take?
It depends on the scope. A short social campaign can be planned in a week. A full commercial or branded film usually needs three to six weeks for proper concept development, casting, and logistics. We always build a realistic timeline upfront.
Can you write the script and develop the concept from scratch?
Yes. Most of our projects start from a brief, a product, or a rough idea. We build the concept, write the script, and shape the visual direction from the ground up. You get a finished creative package, not a blank page.
Do you handle casting and locations?
Yes. We manage casting end to end (self-tapes, callbacks, agency negotiation, and contracts) and handle location scouting, recces, permits, and logistics. Everything is sourced, vetted, and locked before the shoot.
What deliverables come out of pre-production?
A full production-ready package. Final script, storyboards, shot lists, casting decisions, locked locations, call sheets, shoot schedule, crew list, equipment list, and budget. Every document needed for production day.
Can you work with our existing production team?
Yes. We often run pre-production for in-house teams, agencies, and production companies that have their own crew. We handle the planning, then hand over a clean package your team can execute.
How do I get started?
Send through your brief, your goal, or even just a rough idea. We’ll set up a short call to scope the project, then come back with a clear plan, timeline, and quote.